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I Am Kooky

I Am Kooky

London

Aline and Deena met while dropping their daughters off at school. Bonded by their Asian roots and Western upbringings, they found themselves sharing stories and challenges involving their East-West fusion of traditions, cultures and mindsets.

Both passionate about exotic super-fruits, they noticed a lack of the dried version and felt it was a gap that had to be filled.

Some of these fruits can be found, fresh, at selective retailers but they are limited and incredibly expensive! They are therefore on a mission to make exotic dried fruit more readily available and more affordable to consumers in the UK. With that in mind, coupled with their desire to communicate their values and teach their children, they launched Kooky - Pretty Unique Fruit.

Kooky has six key brand pillars which include:

H - Health (lab-tested for vitamins & minerals), loaded with antioxidants and essential vitamins
E - Empowerment (giving back), corporate sponsor to Women for Women International
A - Authenticity (beautiful, unusual & unique), advocating a curiosity for lesser-known things
R - Revolutionary (uses science to create guilt-free snacks), drying technique pioneered by NASA
T - Taste (big on taste and bold in flavours), beautifully unusual in textures, tastes and flavours
S - Sustainability (responsibility and commitment), pledging 1% of sales to 1% for the Planet

The Cambridge dictionary defines the word "exotic" as unusual, interesting and often foreign. Aren't we all exotic then, in our own way... Wouldn’t you agree?!?

These super-fruits deserve to be embraced and enjoyed by everyone! Their range is rather unique to the UK.

First ever brand to launch dried red dragon fruit and mangosteen! 

FREE ECONOMY SHIPPING ON ORDERS OVER £25 BY I AM KOOKY