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Libbys

Libbys

London

Libby’s is a proud family-owned gluten-free bakery born out of a personal journey to better health. During the Covid-19 pandemic, founder Simon began rethinking his lifestyle and diet, leading to a deeper understanding of how food can support wellbeing. Determined to make gluten-free living both delicious and accessible, Simon teamed up with acclaimed chef and MasterChef professional Keri Moss, whose passion and expertise in pastry brought their vision to life.

Together, they developed a range of indulgent yet wholesome bakes that are completely gluten-free—and full of flavour. Every product is lovingly named after Simon’s daughter, Libby, whose spirit inspires the brand’s commitment to quality, care, and inclusivity.

At Libby’s, our mission is simple: to create feel-good bakes that everyone can enjoy—whether you're gluten-free by necessity or simply seeking better, healthier options. We never compromise on taste or quality, and believe that everyone deserves a treat they can trust.