SIGN IN TO YOUR ACCOUNT
REGISTER FOR A NEW ACCOUNT

Just fill in your details below to purchase delicious things, create a wishlist and, if you choose, to receive exclusive news of special offers and updates.

We care deeply about privacy and transparency. Your data will only be used to provide the Yumbles service as described to you. By registering you are agreeing to our Terms & Conditions including our Privacy Policy.

Food Heroes: Sanjay and Sashi Aggarwal, Spice Kitchen

2SHARES
BACK TO TOP
Food Heroes: Sanjay and Sashi Aggarwal, Spice Kitchen

Yumbles seller Sanjay Aggarwal is the founder of Spice Kitchen UK – an innovative family business that’s shaking-up the spice scene here in the UK. We caught up with Sanjay to find out more about his business.

 

How and where did Spice Kitchen get started?

Spice Kitchen was born over the kitchen table and remains very much a kitchen table company. The idea came about because I wanted a way to keep my mum, Shashi, busy in her retirement. My mum has always been known as the best cook in our family (we’ve got a large extended family of about 200 members) – her taste for Indian food is just amazing.

We started selling spices online via eBay about a year ago before launching our own website and selling on Yumbles – we’ve been totally blown-away by the response we’ve had from customers and never looked back since.

 

Experts like Dhruv Baker and Anjali Patak rave about your spices – what makes them so special?

 

With Indian food, everything comes down to the quality of the spices. That’s what my mum has always taught me and my brother and sister, and it really is so true. So the first important difference is the freshness of our spices – all the whole spices we get are extremely, extremely fresh. We buy in small quantities – unlike the supermarkets who are handling massive quantities at a time.

The way the spices are treated and handled is really important too. We hand-grind and roast our spices ourselves, and are lucky to have two very special tools at our disposal. First of all, we’ve got a huge stone pestle and mortar that’s been in our family about 90 years. We’ve also got an antique wheat grinder that’s been our family a very long time too. They don’t change the flavour of the spices or heat them as they’re ground, and because everything is done in small batches and packed in airtight containers right after grinding, they stay very fresh.

 

What have been your proudest moments since starting Spice Kitchen?

Right from day one, we’ve been blown away by not just by the number of people who seem to be buying Indian spices online, but the feedback we’ve had from customers. Lots will buy the spice tins first, then keep coming back to us for the re-fills. That’s been our key motivator really – we were never really out to make money, Spice Kitchen was just an idea to keep my mum busy! But our customers love what we do so that’s what keeps us motivated and keeps us going.

We’ve had some amazing feedback from some really special people too: Anjali Pathak and also Dhruv Baker (Masterchef winner 2010) are both fans.

 

What’s your food heaven and food hell?

Food heaven – aside from anything cooked by my mum…..I’ve spent a lot of time in Asia and do a lot of Asian cooking; Malaysian, Thai, I’ve recently started making sushi, plus I do a lot of Moroccan cooking too – I love Moroccan food. We’ve developed our own range of Moroccan spices at Spice Kitchen as a result, like Ras El Hanout. So of course I love Indian cooking but my wife and I eat very well and have very eclectic tastes.


In terms of food hell – I’m not a big cheese fan. That’s it really!

  #Community   #foodpreneurs   #startup   #spice   #birmingham   #Meet the Makers   #indiancooking   #spicekitchen   #sanjayaggarwal   #sashiaggarwal

2
View Comments
112 months ago
Love this - a real family business! Thanks for sharing

You

Get Involved

Have something
mouth-watering to share?

Start Posting
- 95.02CACHE MISS
×
LUCKY COUPON
Congratulations, you have stumbled upon one of our lucky coupons that entitles you to 5% off the price of any products!
5%
COUPON CODE
LUC4225
Expires in 1 hour

Just enter the promo code above at checkout and your discount will be applied automatically.

** Promo code can be used only once per customer **